Avoid These 9 Mistakes When Creating The Perfect Pitch Decks

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When seeking funding for your business, it’s vital to make a strong impression. This involves creating impressive pitch decks that highlight your company’s strengths and potential.

However, there are certain things you should avoid when preparing your presentation. Here are the things you should not do when pitching to investors:

Don’t underestimate the importance of a great pitch deck.

Whether you’re raising funds for a startup or trying to secure a major client, your pitch deck often forms the first impression. And as you know, first impressions are critical.

Fortunately, you can follow a few simple tips to create a pitch deck that will help you seal the deal:

  1. Focus on your story. What aspects of your company or product will resonate with your audience?
  2. Use visual elements. Incorporate high-quality images and infographics to illustrate your key points.
  3. Practice your presentation.

The more confident you are in your presentation, the more likely you are to win over your audience. So never underestimate the importance of a great pitch deck – it could be the key to your success.

Don’t make your pitch deck too long or too short.

When creating an effective pitch deck for investors, striking the right balance between providing too much and too little information is crucial. If your deck is too long, you risk losing your audience’s interest before conveying your main points.

On the other hand, if it’s too short, you may fail to provide investors with the data they need to make a decision. So, how can you determine if your deck has the right length? A good rule of thumb is to keep it around 20 slides. This will give you enough space to cover all the essential information without overwhelming your presentation.

Of course, this is just a general guideline – in the end, you should use your judgment to determine the best length for your specific pitch.

Image from Unsplash

Don’t include irrelevant information.

Keep in mind that a pitch deck is not a lengthy business plan. Instead, it should offer a concise overview that highlights the most critical information about your company.

This means you need to be selective about what you include. Only include information directly relevant to your fundraising goals. Otherwise, you risk confusing and frustrating potential investors.

So, before starting your pitch deck, take some time to consider what information will be helpful in convincing investors to invest in your business.

Don’t forget to proofread your pitch deck.

Even small mistakes can make your deck appear unprofessional and raise doubts about your competence in the eyes of investors. If you’re not confident in your proofreading skills, consider hiring a professional editor or copywriter to assist you.

Either way, taking the time to ensure your deck is error-free will pay off in the long run.

Don’t make your pitch deck too technical.

If your pitch deck is overly technical, you risk alienating or confusing your audience. However, if you don’t include enough technical information, you might come across as uninformed or unprepared.

The key is to find a middle ground where you can provide enough detail to demonstrate your expertise without overwhelming your listeners.

Image from Unsplash

Don’t make your pitch deck too focused on sales.

If your deck is excessively filled with sales pitches, you risk appearing desperate or pushy.

Conversely, if it contains too little information, you won’t effectively communicate your vision or convince investors to take you seriously.

Therefore, strive to create an informative and engaging deck without relying too heavily on sales tactics.

Don’t forget to customize your pitch deck for each investor.

While it’s crucial to have a strong pitch deck that outlines your company’s story and goals, it’s equally important to tailor that deck to each investor. After all, each investor seeks different qualities in a potential investment.

Some may predominantly focus on the financials, while others may be more interested in the organizational chart or the management team. By customizing your pitch deck to match the interests of each individual investor, you’re more likely to leave a lasting impression and secure the funding you need.

Don’t neglect the design.

What makes a good design?

First and foremost, it should be visually appealing. The slides should be well-organized and easy to read, with ample white space and clear headings.

It’s also essential to use high-quality images, preferably ones that are relevant to your business. Lastly, choose a professional and easily legible font.

Don’t forget to practice before presenting to investors.

Before delivering your pitch to potential investors, it’s crucial to practice. This will help you refine your presentation and ensure you convey your message effectively.

Take the time to rehearse in front of a mirror or with a friend. Pay attention to your body language and tone of voice. If you can deliver your pitch with confidence and charisma, you’re likely to convince investors to support your business.


Remember, your pitch deck can greatly aid in securing business funding. So invest time in creating a well-crafted, informative, and engaging pitch deck that convinces investors to back your venture. And don’t forget to practice before presenting it! By following these guidelines, you can avoid creating a subpar pitch deck.

If you want to learn more about great pitch decks, you can visit Venngage. They have a variety of pitch deck templates to choose from that can work for you.


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